Veritas connects luxury goods and ATHLOS crowns to digital product records
Official company examples show phone-accessible product histories for championship crowns, an Adam Port artwork and custom leather jackets, alongside a portal for brands.
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Veritas offers a way to connect physical luxury goods to digital certificates. Its product description says a customer can bring a smartphone to an embedded chip to open an item’s passport and the information chosen by its brand.
A trophy with its own record
An official September 16 announcement describes the partnership with ATHLOS, the women’s athletics competition founded by Alexis Ohanian. It identifies the September 18 London meet as the launch: Tiffany & Co. sterling-silver championship crowns would connect to a digital experience about their craftsmanship, the athlete, the race and the victory.
Art and clothing are other examples
In its Adam Port case study, Veritas says a chip was embedded in an artwork reimagining LeBron James’s first Nike shoe, unveiled in Oregon. The company describes a phone tap opening the piece’s recorded history. Its account also explains that placement is worked out with the artist or fabricator, who controls what the certificate says.
The Divine Design case study describes chips concealed in custom leather jackets. The linked pages can present the inspiration, materials, makers and creative process of an individual garment. Here the value being offered is a product-specific story that remains reachable after the launch campaign.
The software behind the tap
The brand portal’s public description lists item records, certificate design, ownership transfers and tap activity by product and market. Veritas also advertises alerts for suspicious taps.
The proposition is a digital record that the issuer maintains around an object. Assessing resistance to copying, removal or damage still requires independent tests of the specific installation.